Cómo Convertir un Defecto en un Tesoro – How to Turn a Defect into a Treasury – by Freddy Kofman

Conscious Business Online Course Week 1, Lesson 5: Be – Do – Have
“A defect is a treasure” say the Japanese
And what they mean by that is, that like a symptom, a defect reveals an underlying cause in the process
If instead of just fixing the defect, you ask why the defect is happening and you understand the process that is generating the defect
You can improve the system fundamentally
Now, in Total Quality Management this was used as a technical approach to solving issues

But we can use it in Conscious Business as a human approach
Because really, any system is social and technical
And we can focus on the social dimension using exactly the same tools that the Japanese used to focus on the technical dimension

So, the social dimension, which relates to human beings also has a defect or a gap

That’s what we been discussing in terms of generating human action
A difference, a tension between what exists today and what a person or a group of people would like to bring into existence tomorrow
We said that that’s the source of energy to create action
To create behavior with a purpose
Now, when something goes wrong the temptation is always to fix it
Just to close the gap and make it alright
So, for example, if someone has a fever
We normally wouldn’t say that that’s a defect

The fever is a bad thing
And when you feel the fever or you have a headache
Well, you naturally want to stop the headache, take a pill, do something and just stop it
However, if there’s in an infection and you just stop the symptom
You are going to be in big trouble because by suppressing the symptom you’re not really understanding what is the source that hast to be solved in terms of creating health

By the same token, when you’re working with other people and something is not working out
The temptation to just make everything nice and smooth over differences is very strong
But if you do that, you will never really understand the underlying cause
So, we need a model, we need a way to go back upstream into the process to understand what generates technical difficulties and social or human difficulties
So, we’ll say that every defect is a product
And it’s the product of a process
And the process is a consequence of process capabilities that are given by the platform
That gives us again a three stage model

There’s a platform, imagine in a computer system there would be an operating system
This is the platform of the computer that you are going to use
On top of that platform, given by the capabilities of the platform you’re going to implement processes
This would be like the programs
And then these programs are going to generate an output
Which would be the product
Well, in human systems the infrastructure and the platform is: mental models


Por un mundo de Armonía – For a world of Harmony



En el aniversario de la AMIA, LFM Coaching abraza a nuestra comunidad Hermana y lo recordamos trabajando siendo nuestro compromiso desde lo concreto, hoy reunión en AAPCO Asociación Argentina Coaching Ontológico Profesional, Venimos desde nuestra

Visión: somos protagonistas  en la transformación de Argentina con proyectos Institucionales que impactan en todos sus ámbitos.

Y no solo por AMIA; no solo por Argentina, como seres humanos estamos viviendo cambios dramáticos…necesitamos crear y traer a la realidad nuevas maneras de vivir, por un mundo possible para todos…Un Mundo de Armonía.

In the Anniversary of AMIA’s attack LFM Coaching Huge to our brothers and we remember then working being our commitment from the concrete, today our meeting in AAPCO , we come from our

Vision: we are protagonists in the transformation of Argentina with institutional projects that impact all areas.

And not only for AMIA, not only for Argentina, we as human beings are living dramatical changes…we need to create and bring to reality new ways of living, for a world possible to everyone, for a World of Harmony.

Ubuntu / I SEE YOU – TE VEO

Empezando un nuevo proyecto, empezando un nuevo viaje. Empezando quizás una nueva vida. Hay muchas preguntas y cosas a ser creadas, sin embargo es una FUNDACION. UBUNTU, te veo. Es una manera de estar en la tierra. No siempre fácil. A menudo un desafío. Quiero comenzar mi proyecto hablando una voz colectiva y con la bendición de VERTE. Este es un viaje para todos. Te veo ahí leyéndome. Te veo y te respeto y te abrazo.  UBUNTU!

Starting a new project, starting a new Journey. Starting perhaps a new life. There are many questions and things to be created, however it is a FOUNDATION. UBUNTU, I see you. Its a way of being in earth. Not always easy. Frequently a challenge. I want to start my project speaking a collective voice and with the blessing of SEE YOU. This is a Journey for all. I see you there reading me. I see you and respect you and embrace you. UBUNTU!

Un antropólogo propuso un juego a unos niños de una tribu africana. Puso una canasta llena de frutas cerca de un árbol y les dijo a los niños que el que llegara primero ganaría las dulces frutas. Cuando le dijo a ellos que corrieran ellos se tomaron unos a otros de las manos y corrieron juntos, luego se sentaron juntos y disfrutaron sus regaos. Cuando él les preguntó porqué habían corrido así cuando uno de ellos podría haber tenido todas las frutas para él, ellos dijeron: “UBUNTO, cómo podría uno de nosotros ser feliz si uno de todos nosotros está triste? “UBUNTU” en la cultura Xhosa significa: “Yo soy porque nosotros somos”

Feliz Navidad! Merry X-Mas!

EO6CALUSIDUCACGC0J7CAB91XHRCAR5OJ29CAIJK2XVCASXJOIRCACKD8JTCALXR3D6CANKXFU2CAOLC4V5CAGC1KDECA7FL7GPCAT3F3ZPCAN5R3BYCA2D97S2CA6O35CMCADH7O8XCA9KT3DECA4DTIZQ“La Navidad suele ser una fiesta ruidosa: nos vendría bien estar un poco en silencio, para oír la voz del Amor.” Papa Francisco / ” Christmas is usually a loud party: we could use to be a little quiet, to hear the voice of Love” Pope Francisco

To be in silent, in connection with God while we cook for our family, while we clean, while we take care of someone ill. In silent and in Joy. Letting go the fear and being aware that WE ARE LOVE. Merry X-Mas! /  Estar en silencio, en conexión con Dios mientras cocinamos para nuestra familia, mientras limpiamos, mientras cuidamos alguien enfermo. En silencio y en Alegría. Dejando ir el miedo y siendo concientes de que SOMOS AMOR. Feliz Navidad!

Principles of Spiritual Leadership

From “Getting into Action Materials” The Pachamama

Imageas we enter the third millennium, we are urgently called to action in two distinct capacities: to serve as hospice workers to a dying culture, and to serve as midwives to an emerging culture. These two tasks are required simultaneously; they call upon us to move through the world with an open heart-meaning we are present for the grief and the pain-as we experiment with new visions and forms for the future. Both are needed. The key is to root our actions in both intelligence and compassion-a balance of head and heart that combines the finest human qualities in our leadership for cultural transformation.

The first principle is that the motivation underlying our activism for social change must be transformed from anger and despair to compassion and love. This is a major challenge for the environmental movement, for example. This is not to deny the legitimacy of noble anger or outrage at injustice of any kind. Rather, we seek to work for love, rather than against evil. We need to adopt compassion and love as our foundational intention, and do whatever inner work is required to implement this intention. Even if our outer actions remain the same, there is a major difference in results if our underlying intention supports love rather than defeating evil. The Dalai Lama says, “A positive future can never emerge from the mind of anger and despair.”

The second principle is a classical spiritual tenet, though challenging to practice. It is the principle of non-attachment to outcome. To the extent that we are attached to the results of our work, we rise and fall with our success and failures, which is a path to burnout. Failures are inevitable, and successes are not the deepest purpose of our work. This requires a deepening of faith in the intrinsic value of our work-beyond the concrete results. To the extent that our actions are rooted in pure intention, they have a reverberation far beyond the concrete results of the actions themselves.

In our workshops, we have had several environmental leaders react strongly to this principle. As one lawyer put it, “How can I possibly go into court and not be attached to the outcome? You bet I care who wins and who loses! If I am not attached to the outcome, I’ll just get bulldozed!” His words underscore the poignant challenge of implementing these principles in practice. Yet he keeps coming back to our retreats, and he actively seeks ways to love his adversaries. He acknowledged that although it is difficult to love some of his adversaries, one way he can do it is to love them for creating the opportunity for him to become a strong voice for truth and protection of the natural environment.

The third principle is that your integrity is your protection. The idea here is that if your work has integrity, that will tend to protect you from negative circumstances. For example, there are practices for making yourself invisible to the negative energy that comes toward you in adversarial situations. It’s a kind of psychic aikido, where you internally step out of the way of negative energy, and you make yourself energetically transparent so it passes right through you. But this only works if your work is rooted in integrity.

The fourth principle is related: the need for unified integrity in both means and ends. Integrity in means cultivates integrity in the fruit of one’s work; you cannot achieve a noble goal using ignoble means. Some participants in our workshops engage regularly in political debates, testimony, and hearings. We have them experimenting with consciousness techniques for transmuting challenging energy into compassion and love-right there in the hearing room. Early indications are that this is helpful in defusing charged psychological situations, and reducing tension in heated debates.

The fifth principle is don’t demonize your adversaries. People respond to arrogance with their own arrogance, which leads to polarization. The ideal is to constantly entertain alternative points of view so that you move from arrogance to inquiry, and you then have no need to demonize your opponents. This is hard to do, as we often feel very certain about what we think we know, and the injustices we see. As John Stewart Mill said, “In all forms of human debate, both parties tend to be correct in what they affirm, and wrong in what they deny.” Going into an adversarial situation we can be aware of the correctness of what we are affirming, but there is usually a kernel of truth in what is being affirmed by our opponent-however small. We need to be especially mindful about what we deny, because it is often where our blind spots will be.

The sixth principle is to love thy enemy. Or if you can’t do that, at least have compassion for them. This means moving from an ‘us-them’ consciousness to a ‘we’ consciousness. It means recognizing that I am the logger: when I write these principles of spiritual activism and publish them in this newsletter, I give the command to the logger to fell the trees, to produce the pulp, to produce this paper so that I can publish these spiritual principles about how best to save the trees. It is seeing the full circle of our interconnected complicity, and discovering all the problems of humanity in our own hearts and our own lives. We are not exempt and we are not different. The ‘them’ that we talk about is also us. The practice of loving our adversaries is obviously challenging in situations with people whose views and methodologies are radically opposed to ours, but that is where the real growth occurs.

The seventh and eighth principles are a bit contradictory.

 The seventh is that your work is for the world rather than for you. We serve on behalf of others and not for our own satisfaction or benefit. We’re sowing seeds for a cherished vision to become a future reality, and our fulfillment comes from the privilege of being able to do this work. This is the traditional understanding of selfless service.

But then the eighth principle is that selfless service is a myth. Because in truly serving others, we are also served. In giving we receive. This is important to recognize as well, so we don’t fall into the trap of pretentious service to others’ needs and develop a false sense of selflessness or martyrdom.

The ninth principle is: do not insulate yourself from the pain of the world. We must allow our hearts to be broken-broken open-by the pain of the world. As that happens, as we let that pain in, we become the vehicles for transformation. If we block the pain, we are actually preventing our own participation in the world’s attempt to heal itself. As we allow our hearts to break open, the pain that comes is the medicine by which the Earth heals itself, and we become the agents of that healing. This is a vital principle that is quite alien to our usual Western ways of thinking.

The tenth principle is: what you attend to, you become. If you constantly attend to battles, you become embattled. On the other hand, if you constantly give love, you become loving. We must choose wisely what we attend to, because it shapes and defines us deeply.

The eleventh principle is to rely on faith. This is not some Pollyanna-ish naivete, as many “realists” would interpret it. Rather it entails cultivating a deep trust in the unknown, recognizing the presence of “higher” or “divine” forces at work that we can trust completely without knowing their precise agendas or workings. It means invoking something beyond the traditional scientific world view. It implies that there are invisible forces that we can draw upon and engage, firstly by knowing they are there; secondly, by asking or yearning for them to support us-or more precisely, asking them to allow us to serve on their behalf. Faith is understood not as blind adherence to any set of beliefs, but as a knowing from experience and intuition about intrinsic universal principles beyond our direct observation, and relying upon these principles, whatever they are, to support us in creating what we aspire to create. This actually brings great relief when we realize it really isn’t up to us to figure out all the steps to manifest our unfolding vision, because we are participants in a larger cosmic will. Nevertheless, it is our job to discover what our unique gift is-our unique role-and for each person to give their gift as skilfully and generously as possible, while trusting that the rest will all work itself out.

Finally, the twelfth principle is that love creates the form. As Stephen Levine says, “The heart crosses the abyss that the mind creates.” It is the mind that gives rise to the apparent fragmentation of the world, while the heart can operate at depths unknown to the mind. So, if we begin imagining with our hearts, and work from a place of yearning as well as thinking, then we develop an unprecedented effectiveness that is beyond our normal ways of understanding because it doesn’t have to do with thinking. When we bring the fullness of our humanity to our leadership, we can be far more effective in creating the future we want.



 VISION – Declared in March 2006 – in a coaching process with Jim Selman

I participate in creation and implementation of the next best practices in Human Resources , starting by the commitment as a way of being in the world, in such way that these new practices enable a better world for everybody.

Participo en la creación e implementación de las siguientes mejores prácticas en Recursos Humanos, partiendo del compromiso como modo de ser en el mundo, de modo que estas nuevas prácticas hacen posible un mundo mejor para todos

Creating future – Creando futuro

The future is not there waiting for us, we are the ones who create it with each thought, each action and most of all with our intention. So lets create a future plenty of possibilities and Joy for everyone. 
El futuro no está ahí esperando por nosotros, nosotros somos quienes lo creamos con cada pensamiento, cada acción y sobre todo con nuestra intención. Creemos un futuro pleno de posibilidades y Alegría para todos.
An Integral Journey. Un Viaje integral.
Gracias Ray!


There are solutions and answers that worked perfectly in the past. Most of our success is based in those solutions and answers. So we love them. We have them in our tool-kit and use them. But one day, suddendly, we don’t get success. Something is wrong. We don’t know what’s wrong…but we are sure that our solutions and answers are wright…they worked in the past…they must work now…WRONG!!!!!!! we live in a VUCA world. Are we ready to create new solutions and answers? are we ready to stop extrapolating the past to the future?? Are we ready to create a new future?

Hay soluciones y respuestas que funcionaron perfectamente en el pasado. La gran mayoría de nuestro éxito está basado en esas soluciones y respuestas. Entonces nosotros las amamos. Las tenemos en nuestra caja de herramientas y las usamos. Pero un día, repentinamente, no obtenemos éxito. Algo anda mal. No sabemos qué es lo que está mal….pero estamos seguros que nuestras soluciones y respuestas son correctas….funcionaron en el pasado…tienen que funcionar ahora…ERROR!!!!!!! vivimos en un mundo VUCA. 

VUCA: VOLATILITY; UNCERTAINTY; COMPLEXITY AND AMBIGUOS WORLD. Un mundo volatil, incierto, complejo y ambiguo.

Estamos listos para crear nuevas soluciones y respuestas? estamos listos para parar de extrapolar el pasado al futuro? estamos listos para crear un nuevo futuro??

Coaching Social

Un mundo nuevo para crear, el coaching social. To create a new world, the social coaching.

Este coaching social busca basarse en la filosofía existencial, que percibe al hombre como un proyecto, un ser arrojado a su futuro que lo espera.El Da Sein (Ser Ahí) de la filosofía existencial es un Mit Da Sein (Ser Ahí con) es decir, un proyecto con otro.

This social coaching searches based on existential philosophy that sees human beings as a project, a being thrown into the future that is waiting for him/her. The Da Sein (Being There) of existential philosophy is a Mit Da Sein (Being There with)  ie a project with another.

Donde más allá de las circunstancias lo importante es QUIEN SOY o QUIEN ELIJO SER frente a esas circunstancias. Este impulso motor está surgiendo en muchos…y la sincronicidad nos acerca…somos redes trabajando
Where beyond circumstances the important thing is who I am or who I choose to be in front of those circumstances. This motor impulse is emerging in many … and synchronicity connect us … we are networks working

Posibilidades – Possibilities

Iniciando el año 2011 me conecto con la inspiración que el vacío produce.   Entrando en un nuevo estado interior. Un estado interior que genere contextos de posibilidad. El vacío y la posibilidad. La posibilidad y el vacío.
Como dice Heidegger que no dos dá ni un sistema ni una receta, nos habla –  tan sólo y nada menos – de crear las condiciones de posibilidad, para que aquello que nunca dejó de estar pueda nuevamente aparecer.
Starting 2011 with I connect with the inspiration produced by emptiness. Entering a new inner state. An inner state that generates context of possibilities. The emptiness and possibility. The possibility and the emptiness. As Heidegger , who does not gives us neither a system nor a recipe, he speaks – just and no less – to create the conditions of possibility for what never stopped being can again appear.